Case file · The Mini Obsession

Let's find the one thing we can't unsee in your business.

We look at your business the way a brand-new customer would. Then we send you a short video with what we found and walk you through it on a free 20-min call.

Apply for a free Mini → Free. No catch. A few spots each week.
How it works · The Mini Obsession

Free, simple, and a little obsessive.

01 · You

Tell us about your business

Three quick questions. Takes about a minute.

02 · Us

We get obsessed

We come in like a stranger and find the one thing that stands out. Then we send you a 2-minute video about it.

03 · Together

We walk you through it

On a 20-min call, we show you where it shows up in your business.

The video and the call are free. If you want us to go deeper after that, keep reading.

Why we're different

Most people sell solutions. We find the real problem first.

You're too close to your own business to see what's costing you customers. We're not. We go through everything the way a brand-new customer would, and we notice the details most people walk right past. Sometimes the answer is marketing. Sometimes it isn't. We tell you the truth either way.

Everyone's looking at the logo.
We're looking at the shoes.

Want us to go deeper?

The Five-Day Obsession.

The Mini shows you one thing. The Five-Day shows you everything. We spend a full week on your business and hand you a clear plan for what to do next.

The Process

Five days. A complete picture.

  1. 1
    Researching a business from a stranger's point of view
    Day 1

    First Impressions

    How does a stranger see you? We look at your website, social media, and how you show up online, with fresh eyes.

  2. 2
    A phone with notes on each step of the buying journey
    Day 2

    Buying Journey

    What happens between "I'm interested" and "I paid"? We follow the customer's path and look for friction, confusion, or missed chances.

  3. 3
    Reading reviews on a phone
    Day 3

    Trust & Positioning

    Why you? What do your reviews and competitors say? We look at your trust, your message, and what makes you different (or not).

  4. 4
    Checking how easy a business is to find and reach
    Day 4

    Visibility & Operations

    Can people find you, reach you, and hear back from you? We check how easy you are to find and contact, and how smoothly things run behind the scenes.

  5. 5
    Pulling everything together into a plan
    Day 5

    The Obsession

    What does it all mean? We connect the dots and turn everything into a clear plan, with the 3 things we'd do first.

What You Get

A complete, easy-to-follow package.

  • Full Obsession Report

    A clear, visual summary of everything we found, with real examples and insights.

    The Obsession Report

  • Video Walkthrough

    A personal video where we talk you through what we found and what it means for your business.

    A video walkthrough preview

  • Placemat Plan

    A simple, visual plan with your 3 biggest opportunities and what we'd do first. Our dad worked through big decisions by drawing them out on a restaurant placemat. We do the same for you.

    A real Placemat Plan

  • Implementation Priorities

    Clear next steps, so you know exactly where to focus first.

  • Strategy Call

    We walk through everything together and answer your questions.

A Closer Look

What your Five-Day Obsession looks like.

Sample pages from an Obsession ReportSample pages from an Obsession Report
Report (sample pages)
Screenshots from a video walkthroughScreenshots from a video walkthrough
Video Walkthrough (sample)
A real Placemat Plan
Placemat Plan (example)
Sample implementation priorities
Next Steps (sample)
The Five-Day Obsession
$150

Most people start with the free Mini. If you want to go deeper after that, we'll tell you about the Five-Day on our call.

Apply for a free Mini →
From the notebook
"The thing costing you customers is usually the thing you stopped noticing years ago."
Kind words

What people said about their Obsession.

This kinda report usually costs businesses thousands.
Shams · Alma Asiatica
Message from Shams of Alma Asiatica
Omg, wasn't even aware of all the broken links.
Eliana · The Presence Flow
Message from Eliana of The Presence Flow
I have actually already incorporated the changes you suggested.
Alexandria · Archives of SPED
Message from Alexandria of Archives of SPED
I made the website more functional and less crowded.
Stephanie · The Grounded Expat
Message from Stephanie of The Grounded Expat
Who's obsessing
Diego and Andy as kids
Diego & Andy, the early years
Diego and Andy with their dad
With Dad, the original obsessive

We built a business around the brains we've always had.

Diego and Andy are siblings. Their dad is a criminologist and a doctor, so they grew up noticing details, asking why, and looking past the obvious.

Andy is the rabbit-hole kind of obsessive. She notices one small thing and suddenly she's researching it for hours. She can't eat at a restaurant without mentally rebuilding it.

Diego is the plan-for-everything kind. He grew up playing competitive golf, keeping notebooks on every course. Plan A, Plan B, Plan C. He still knows exactly how many airplane rows are left before it's time to get off.

Different obsessions. Same instinct: look closer and don't settle for the obvious.

Now they point that instinct at small businesses. You're too close to yours to see everything. They're not.

Go deep. Deliver simple.

Quick questions

Before you apply.

Is the Mini really free?

Yes. The video and the call are free. No catch.

Do you sell something after?

We offer the Five-Day Obsession if you want to go deeper. We'll tell you about it on the call, and it's totally up to you.

What kind of businesses do you work with?

Small business owners who want more of the right customers. We look at the whole picture, not just marketing.

When do I get my video?

A couple of days after we say yes to your application. Watch it before our call, and we'll walk you through the rest.

Your free Mini

Ready for a fresh set of eyes?

Apply for a free Mini. Tell us a little about your business, and we'll be in touch.