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For companies doing $2M to $8M

Fractional CMO for home service businesses

The marketing has vendors. It doesn’t have a head.

You’re paying for it every month. An agency, a freelancer, someone in-house. And nobody senior is reading what it actually produces.

A full-time marketing director costs $180,000 a year. Most companies your size don’t need that. They need the judgment, not the salary. That’s the seat I fill.

See how it works

Three ways to work together

It depends on what you already have running.

$1,500/mo

You have marketing. You keep it. I read it.

Ideal for

Owners paying an agency or a person every month who can’t tell you, in plain words, whether it’s working.

I don’t touch your ads. I don’t touch your account. Once a month I go through everything your marketing produces. What got spent, where it went, how many calls it brought in.

Then I tell you what’s working, what isn’t, and exactly what to ask them for next. Nothing changes on your end. You stop guessing.

Start here

Ad spend is billed directly to you. Fees above are for the seat, not the spend.

How the work is structured

Five stages, in order. You can’t fix the close before you fix the leak.

01 — Diagnosis

We find where the money is leaking before we spend a dollar changing anything.

02 — Attraction

The phone ringing right. Ads and partnerships that bring the work you actually want.

03 — Conversion

What happens after the call. Speed to lead, the estimate, the follow-up, the close.

04 — Optimization

Tracking that tells the truth. You know which marketing brought which job.

05 — Scale

Retention, referrals, and higher-ticket work once the first four are holding.

What we look at

Most agencies touch two or three areas. We look at all twelve.

We own and run the marketing areas. We surface the rest and tell you what we see. When your problem is your close rate or your pricing, that isn’t a marketing fix, and you deserve to hear that from the person you’re paying to watch the whole board.

We own and run We watch and flag
01

Phone and Inbound

Is it ringing consistently, or feast and famine.

02

Speed to Lead

Under two minutes wins. Over thirty and the job is gone.

03

Estimate Quality

What it looks like when it lands in the inbox.

04

Estimate Follow-Up

The biggest money leak in most businesses your size.

05

Close Rate

The number most owners have never calculated.

06

Retention

The easy money already sitting in your CRM.

07

Reviews

The moat. Wins jobs without spending on ads.

08

Seasonal Strategy

Built ninety days out, not reacting after slow season hits.

09

Commercial Expansion

Different materials, positioning, and sales process.

10

Pricing

Gut feel versus a real structure. Margin on every job.

11

Tracking

Knowing which marketing actually brings work.

12

Systems and CRM

Used to its potential, or an expensive filing cabinet.

Facts and numbers

Proven results.

$70,000
Recovered in wasted ad spend, one account
$3,462,962
In uncontacted estimates found in one system
130+
Open estimates recovered for follow-up
5
Years working inside specialty businesses
$0
Cost to see where your money is leaking

Common questions

Before you book.

What is a fractional CMO?
A senior marketing lead who works with your business part-time instead of full-time. You get someone setting the direction and owning the outcome, without a $180,000 salary on your books. For a company doing $2M to $8M, that’s usually the right amount of senior attention. Enough to run the marketing properly, not so much that you’re paying for a full-time executive you don’t need yet.
How is this different from a marketing agency?
An agency is a vendor you hire and then have to manage. I sit on your side of the table. I read what your agency or your staff produces, hold them to it, and tell you in plain words what’s working and what isn’t. I’m not competing to run your ads. I’m making sure whoever does is actually earning their fee.
Do I need this if I already have an agency or a marketing person?
That’s usually exactly when it helps. Most owners paying for marketing every month can’t tell you what they’re getting for it. You don’t have to replace anyone. I read what they send, find where the money is leaking, and tell you what to ask them for next. If you only want that monthly read and nothing more, that’s the Advisor seat at $1,500 a month.
What size company is this for?
Owner-operated home service businesses doing roughly $2M to $8M a year. Big enough to have real marketing spend, and real money leaking when nobody senior is watching it. Not big enough to justify a full-time marketing director. If you’re smaller and have nothing set up yet, the in-house department is the better fit. If you’re well past $8M, I’ll point you to someone built for that size.
How much does it cost?
Three ways in, depending on what you already have running. The Advisor read is $1,500 a month. The full fractional CMO seat is $6,500 a month. If you have no marketing function at all and want one built and run, that’s $4,000 a month. Ad spend is billed directly to you and sits separate from these fees. Every one starts with a free read, so you know where you stand before you commit to anything.

Start here

Start with the read, not the retainer.

Before any monthly seat, I’ll go through what your marketing is producing right now and tell you where the money is leaking. Real numbers from your actual accounts, not generic advice.

If the fix is a seat, we’ll talk about which one. If it isn’t, I’ll tell you that too.

  • A written read of your current marketing and where it’s leaking
  • Real numbers pulled from your actual accounts
  • One call to walk through what I found
  • No cost, no commitment after
Book the read