A masonry contractor in Hudson Valley had spent nearly two decades building a reputation on projects most contractors would not touch. Exposed concrete. Structural work. High-tolerance jobs for architects who cared about every detail.
A high-end cabinetry company in Fairfield County had built a strong reputation on custom residential and commercial work. Good jobs. Solid referrals. But no system behind it.
When the referrals slowed, so did everything else.
That is what we came in to fix.
High-ticket home service companies cannot afford unmonitored marketing.
This case study shows how a luxury chimney and fire feature contractor recovered $70,000 in wasted Google Ads spend, secured a compromised account, and rebuilt their marketing into a structured, protected system designed for long-term visibility and seasonal demand..
Étoile Interiors had a list of 2,400 past and potential clients — dormant, untouched, uninspired. They wanted to reawaken this audience before unveiling a new service collection.
Haven built stunning homes but struggled to be discovered online. Their Google Ads were bleeding budget into irrelevant clicks, attracting price-shoppers instead of the design-forward homeowners they sought.
The website looked nothing like the work they did. The Google Ads were pulling in the wrong calls. Price shoppers. Renters. Jobs that were never going to close at the right number. And nobody knew how much money was quietly walking out the door every month between estimates sent and estimates approved.
They did not need more calls. They needed the right ones and a system that turned them into booked jobs.
