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$70,000 recovered from a compromised Google Ads account.

A chimney and fireplace contractor in New Jersey had unauthorized campaigns running from overseas. Ad spend was draining on traffic that had nothing to do with their services. They had no idea it was happening. We audited the account, identified the unauthorized activity, secured access, and worked directly with Google through the recovery process. Then rebuilt the campaign structure from scratch. In partnership since 2021.

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We work inside this  platforms

Where contractors lose jobs

We fix the part nobody talks about.

Most contractors lose money between the estimate and the close.

Slow follow-up. No system. Busy season ends and there’s no plan.
We work inside your business and stop the leak.

contractor getting more jobs on his phone
$1,800/mo

Get the phone ringing consistently.

Ideal for: contractors whose calls come and go with no predictability. We manage your Google Ads, dial in your Google Business Profile, and build a review strategy that keeps you showing up when someone in your area is searching. You focus on the work. We keep the phone on.

Included:

  • Google Ads management (up to $2,000 in ad spend)
  • Google Business Profile — 4 posts per month
  • Review generation strategy and guidance
  • Call tracking monitoring
  • Monthly performance summary in plain language
  • One strategy check-in per month

Core Benefits:

  • Your phone stops being unpredictable. Busy weeks and dead weeks even out.
  • You know exactly where your ad spend is going and what it’s doing.
  • We work independently. Minimal input needed from you.
  • No reports nobody reads. Plain language update once a month.

Note: Package fees do not include ad spend. 

Start Here
Contractor growing his business
$2,500/mo

Keep the phone ringing. Stop the slow season from killing your year.

Everything in the base tier plus seasonal campaign planning, landing pages, website maintenance, and estimate follow-up guidance. Built for contractors who are past the “just get the phone ringing” stage and need something that holds up through spring, summer, and the slow months.

Everything in Base, plus:

  • Website maintenance and monthly updates
  • Up to 2 landing pages managed
  • Seasonal campaign planning and copy
  • Estimate follow-up recommendations and guidance
  • Light SEO monitoring and improvements
  • Google Business Profile increased to 8 posts per month
  • Competitive monitoring in your local market

Core Benefits:

  • Slow season stops being an emergency. It gets planned for.
  • Your website and landing pages stay current without you touching them.
  • Estimates get follow-up guidance so fewer jobs die in silence.
  • One team handling your Google presence, your seasonal calendar, and your website. Nothing falls through the cracks.

Ad spend managed up to $3,500. Seasonal campaign copy is included. Design is billed separately if needed.

This is where most contractors start
contractor with a successful 5M business
$3,000/mo

Fix the phone. Fix the estimate. Fix the system.

This is where we get inside your business. Google Ads, GBP, seasonal campaigns — plus ServiceTitan or Housecall Pro optimization, your estimate communication system, and Meta retargeting. Most contractors lose jobs after the estimate goes out. This tier fixes that. We manage the whole conversion chain, not just the top of it.

Everything in Mid, plus:

  • ServiceTitan or Housecall Pro optimization and oversight
  • Estimate communication system management and refinement
  • Basic Meta retargeting campaign
  • Monthly strategy call with direct access to founder
  • Referral system recommendations and guidance
  • Priority turnaround on all deliverables

Meta ad spend billed directly to you. ServiceTitan setup is a one-time fee billed before this tier begins if not already completed. Minimum 3-month commitment given the depth of system work involved.

Core Benefits:

  • We fix what happens after the phone rings — which is where most contractors lose the most money.
  • Your ServiceTitan or Housecall Pro actually works the way it’s supposed to.
  • Estimates that go out don’t die. There’s a system following up on them automatically.
  • You get direct access to the founder. Not an account manager. Not a report. The person doing the work.
  • This is the only tier where the whole conversion chain is managed — from the first click to the closed job.
Fix the whole thing
Need something specific?

Some contractors come in knowing exactly what’s broken. If that’s you, we have one-time services for the specific problem — no monthly commitment required.

  • Pricebook audit and build — starting at $1,000
  • Estimate follow-up system — $1,500
  • ServiceTitan setup and implementation — $1,200
  • Google Business Profile setup and optimization — $500
  • Landing page (conversion-focused, built for ads) — $950
  • Seasonal flyer — starting at $750

Each one is scoped, delivered, and done. No retainer required after.

Tell us what you need

START HERE

The Business Snapshot

$500 ONE TIME INVESTMENT

Most contractors don’t know which part of their business is bleeding. They guess it’s the phone. Usually it’s the estimate. Sometimes it’s the ads. The Snapshot tells you which one — with real numbers from your actual accounts, not generic advice.

What you get:

  • A written review of five areas: Google, estimates, referrals, slow season, and priorities
  • Real observations — not a template
  • Delivered within 5 business days
  • One follow-up call to walk through findings
  • No commitment required after
Get the Snapshot
Client: Haven Architecture

Haven builds custom homes but their ads weren’t reaching the right audience.

Google Search Ads

See more
Client: Luna Wellness Studio

Luna was launching a high-end membership program but needed more than basic awareness.

Meta Ads (Instagram & Facebook)

See more
Client: Veridian Development

Veridian was preparing to launch a $45M luxury condo tower.

Google Ads (YouTube + Display)

See more
HOW IT WORKS

We don’t run campaigns and send you a report.
We get inside your business and fix what’s broken.

01 — Find
We look at your Google Ads, your GBP, your open estimates, your CRM, and your seasonal gaps. We tell you exactly where the money is leaking out — with real numbers from your actual accounts.

02 — Ring
We make the phone ring with the right clients. Google Ads built around your trade and your service area. Not broad traffic. Calls from people who need what you do.

03 — Close
We fix what happens after the call. Estimate follow-up sequences built inside ServiceTitan or Housecall Pro. Speed to lead. The jobs you’re already quoting but not closing.

04 — Grow
We build the system that doesn’t depend on referrals or word of mouth alone. Seasonal campaigns. Referral strategy. Past customer reactivation. Something that holds up through the slow months.

05 — Expand
For contractors ready to move into commercial. GCs, architects, developers. We open the doors. You close the deals.

Work with us
Your estimates are sitting in your CRM right now with no follow-up

Most contractors don’t know how many jobs they’ve already lost this month. The Snapshot shows you exactly where the money is going — and what to fix first.

Take the Free Diagnostic
Start with the Business Snapshot — $500

Facts and Numbers

Proven Results

$70,000
RECOVERED IN WASTED AD SPEND
5
years working inside specialty contractor businesses
130+
OPEN ESTIMATES RECOVERED FOR FOLLOW-UP IN ONE ACCOUNT
$0
COST TO SEE IF YOUR ESTIMATES ARE DYING IN YOUR CRM
$3,462,962
IN UNCONTACTED ESTIMATES FOUND IN ONE SERVICE TITAN ACCOUNT
Is your business leaking jobs right now?
Five questions. 90 seconds. No email required.
Most contractors who take this know the answer before they finish. The diagnostic looks at your phone, your estimates, your slow season, and your ads — and shows you which one is costing you the most right now.
Take the free diagnostic
We work inside your business. Not around it.
No monthly reports you won’t read. We get access to your accounts, we fix what’s broken, and we tell you what changed. That’s it
Andrea Romero
Founder & Strategy
Diego Romero
Marketing Strategy & Performance

Less Noise, More Clarity

We strip away the guesswork so you can see what actually moves the needle

Your Brand, Your Frame

Every campaign is built to fit your voice—not a template.

A Partner Who Stays in the Room

We don’t disappear after launch. We adjust, refine, and keep the work alive.

Growth That Lasts

Trends fade. Strategy endures. We focus on what compounds over time.

We show results before you pay us more

Start with the $500 Snapshot. See what we find. Decide from there. No 3-month runway before we prove anything.

We work inside your systems

ServiceTitan, Housecall Pro, Google Ads — we get access and we do the work. You don’t manage us. We run independently.

We know your seasonality

Slow season in chimney is different from slow season in HVAC. We build around your trade calendar, not a generic marketing calendar.

No reports. Just results.

We tell you what changed, what it means for your jobs, and what’s next. Plain text. Usually a short video.
Case Studies

Challenge
Their Google Ads account was compromised. Unauthorized campaigns were running from overseas and draining ad spend on traffic that had nothing to do with their services. They had no idea it was happening.

What we did
We audited the account immediately, identified the unauthorized campaigns, secured access, removed the bad actors, and worked directly with Google through the recovery process. Then rebuilt the campaign structure from scratch around their actual service areas and seasonality.

Result
$70,000 in misused ad spend recovered. Account secured. Campaigns rebuilt. In partnership since 2021.

Challenge
130 open estimates with no follow-up logged in ServiceTitan. Some were 6 months old. Total value: approximately $3.4 million.

What we did
Built a residential and commercial follow-up sequence inside ServiceTitan — structured timing, written in the contractor’s voice, loaded directly into the platform.

Result
System live. Estimates being contacted. Jobs that would have been written off are back in play.

The problem
Most contractors hit March and start scrambling. No campaign ready. No plan for the slow months. Just waiting for the phone to start ringing again. By the time they think about it, the slow season is already hurting them.

What we build
A full seasonal calendar mapped to your specific trade. Chimney companies get a spring inspection push and a waterproofing campaign before summer hits. HVAC gets a tune-up campaign before cooling season. Roofing gets storm damage and inspection content ready before spring. Every campaign is written and ready before the season starts — not put together in a panic when the phone goes quiet.

What it means
Slow season stops being an emergency. It becomes the part of the year you planned for. Your crews stay busier. Your cash flow evens out. And when your competitors are scrambling for work, you already have campaigns running.

Seasonal strategy is included in the Growth and Visibility tier and above. Available as a standalone service for contractors not on a monthly plan.

Frequently Asked Questions
How is this different from a marketing agency?
We don’t run generic campaigns and send you a report. We get inside your ServiceTitan or Housecall Pro account, we look at your actual estimates, your actual ad spend, and your actual close rate — and we fix the specific thing that’s losing you jobs. Most agencies never see the inside of your CRM.
Do I have to sign a contract?
The Snapshot and the Estimate Recovery are one-time. No contract. The Growth Partner engagement is month to month after the first month. You can stop anytime.
Do you work with contractors in my area?
Yes. We work remotely inside your accounts. Geography doesn’t matter for ServiceTitan work, Google Ads, or estimate follow-up. We’re currently working with contractors in New Jersey and expanding across the US and Canada.
Do I need to provide anything?
Access to your accounts — Google Ads, Google Business Profile, ServiceTitan or Housecall Pro. That’s it. We work independently from there. Minimal input needed from you.
What if I’ve already been burned by a marketing company?
That’s the most common thing we hear. Start with the $500 Snapshot. It’s a standalone service with no commitment after. See what we find before you decide anything else.
Do you work with HVAC, roofing, electrical or pest control companies too?
Yes. We work with chimney, HVAC, roofing, masonry, pest control, and other owner-operated specialty contractors doing $500K to $3M in revenue.
What platforms do you work inside?
ServiceTitan, Housecall Pro, Google Ads, Google Business Profile, and GA4. If you use a different CRM, tell us what it is and we’ll let you know if we can work inside it.
When will I start seeing results?
You’ll see initial data as soon as campaigns go live. Most clients start noticing traction in the first month, while stronger ROI and patterns usually become clear by the 60–90 day mark
What if I have specific goals?

We build every campaign around your unique objectives — whether that’s pre-leasing, increasing qualified leads, or scaling sales. During onboarding, we document your key KPIs so that every optimization aligns with your goals.

Do I need to provide visuals and copy?
For our entry plan, you provide visuals and we handle structure, targeting, and copy. Higher-tier plans include custom visuals, copywriting, and even light video editing by our team
How do you make sure the campaigns sound like me?
We use your brand guidelines, tone of voice, and onboarding questionnaires to capture your authentic style. Our process is designed to keep everything consistent with how you want your clients to perceive you.
What’s included in your fee?
Our fees cover strategy, creative, optimization, reporting, and client care. Ad spend is billed separately through the platforms so you have full transparency and control
Do I keep the accounts if we stop working together?
Yes. You always retain ownership of your Google Ads, Meta accounts, and creative assets. If you offboard, we’ll deliver a final report, transfer files, and ensure a smooth handover
Stay Connected
Once a month. Real observations from inside specialty contractor businesses. What’s working, what’s not, and what the phone is actually telling you. No agency fluff. No motivational content. Just straight talk from someone who’s been inside these businesses.

Your estimates are sitting in your CRM right now with no follow-up.

Start with the diagnostic. 90 seconds. No email required
Take the Diagnostic